TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and onl